![]() NBC took over operation of WPTZ and KYW in late January 1956 on February 13, 1956, channel 3's call letters were changed to WRCV-TV (in reference to the RCA-Victor record label KYW radio adopted the WRCV calls as well). After being rebuffed by Westinghouse on several occasions, NBC threatened to drop its affiliation from WPTZ and Westinghouse's other NBC television affiliate, WBZ-TV in Boston, unless Westinghouse agreed to the trade. It had made several offers over the years for the Philadelphia stations, but Westinghouse declined each time. NBC had long sought an owned-and-operated television station in Philadelphia, the largest market where it did not own a station. In May 1955, Westinghouse agreed to trade WPTZ and KYW radio to NBC in exchange for WNBK television and WTAM AM- FM in Cleveland, and $3 million in cash compensation. The WPTZ call letters are now used for the NBC affiliate in Plattsburgh, New York.Īs an NBC-owned station and change from WPTZ to WRCV-TV (1955–1965) The Westinghouse Electric Corporation, owner of Philadelphia's longtime NBC Radio affiliate KYW, purchased WPTZ in 1953 for a then-record price of $8.5 million. What is now KYW-TV has been based in Center City ever since. WPTZ then moved into unused space at 1619 Walnut Street in Center City, where KYW radio was housed. When full broadcasting was resumed, the station reactivated its studio in the Architect's Building, remaining there until 1947. It then became one of three stations (along with WNBT and Schenectady, New York's WRGB, now a fellow CBS affiliate) that premiered NBC's regular television service in 1946, although all three stations did share occasional programs just before and during the war. ![]() Channel 3 relocated its entire operation to the Wyndmoor transmitter facility during World War II, when the station aired little programming. entered World War II, but returned to a full schedule in 1945. It significantly cut back operations after the U.S. The station originally broadcast from a tower in the Philadelphia suburb of Wyndmoor. Philco then moved WPTZ's studios to the penthouse suite of the Architect's Building, at 17th and Sansom streets in downtown Philadelphia, while retaining master control facilities at the Philco plant. The station signed on for the first time on September 1, becoming the first licensed television station in Pennsylvania. ![]() On July 1, 1941, W3XE received a commercial license-the third in the United States, the first outside of New York City, and the first not owned and operated by a network-as WPTZ. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years. When the station began operations as W3XE, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. Philco engineers created much of the station's equipment, including cameras. It began in 1932 as W3XE, an experimental station owned by Philadelphia's Philco Corporation, at the time and for some decades to come one of the world's largest manufacturers of radio and television sets. The channel 3 facility in Philadelphia is Pennsylvania's oldest television station. KYW-TV, along with sister station KDKA-TV in Pittsburgh, are the only CBS-affiliated stations east of the Mississippi River with "K" call signs. Both stations share studios on Hamilton Street north of Center City, Philadelphia, while KYW-TV's transmitter is located in the city's Roxborough section. It is owned and operated by the network's CBS News and Stations division alongside independent station WPSG (channel 57). KYW-TV (channel 3) is a television station in Philadelphia, Pennsylvania, United States, serving as the market's CBS outlet.
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